Home Service Contractors
AI receptionist and marketing for plumbers, HVAC, roofers and electricians
You're on a roof, in a crawl space or driving between jobs. Pete answers the phone, Poppy keeps your website working, Mojo posts daily and Margo follows up.
By trade
Built for the way your trade works
Plumbing
Burst pipes and water heaters don't wait for business hours. Pete answers the 2 AM emergency call, collects the address and urgency, and books it or alerts your on-call tech.
Get a Free Missed-Call Audit for your plumbing business →HVAC
When the heat wave or cold snap hits, call volume spikes. Pete answers every call at once, books tune-ups and repairs, and Margo sends seasonal maintenance reminders to past customers.
Get a Free Missed-Call Audit for your HVAC business →Roofing
Storm season brings a flood of inspection requests. Pete qualifies each caller, books inspections, and Mojo posts your recent jobs so homeowners see you're active in their area.
Get a Free Missed-Call Audit for your roofing business →Electrical
Panel upgrades, EV chargers and service calls all start with a phone call. Pete answers questions, gathers job details and books the estimate while you're on the job.
Get a Free Missed-Call Audit for your electrical business →Pete vs. voicemail vs. an answering service vs. hiring staff
| Pete (Selican) | Voicemail | Answering service | Hiring a receptionist | |
|---|---|---|---|---|
| Answers 24/7 | Yes | No, records a message | Usually, depends on plan | Only during shifts |
| Books on your calendar | Yes, real open slots | No | Sometimes | Yes |
| Texts back missed calls | Yes, in seconds | No | Rarely | When they remember |
| Follows up automatically | Yes, with Margo | No | No | Manually |
| Cost | Plans from $395/mo + setup | Free | Per-minute or per-call fees | Salary, taxes, training |
Questions contractors ask
What is an AI receptionist for home service contractors?
It's an AI assistant that answers your business phone and website chat 24/7, qualifies the customer, books the job on your calendar and alerts you — so you don't lose jobs to whoever picks up first.
What size business is Selican built for?
Home service businesses doing about $500K to $5M a year, usually where the owner or a small office team answers the phones.
Does it work with my scheduling software?
Pete books on the Selican calendar and your CRM. If you use other field-service software, one of our qualified specialists will review the options with you.
Get your Free Missed-Call Audit
Tell us where to reach you. One of our qualified specialists reviews how your calls are answered today and shows you what you may be missing.
Text-message boxes are optional and never pre-checked. By submitting you agree to our Privacy Policy, Terms & Conditions and SMS Terms. We never sell or share your mobile number or SMS consent with third parties or affiliates for marketing.
Sell-I-Can.
Ready to stop missing jobs?
Get your Free Missed-Call Audit, or call Pete right now and hear him work.
Live in about 7 days · Cancel anytime in the first 60 days · You own your data.